User Experience Design Outsourcing
For businesses looking to stand out in crowded marketplaces, it’s crucial to have a modern website design that delivers a simple, intuitive and rewarding user experience.
Just look at brands like Apple, Google, and Facebook. They were far from the first companies in their respective industries. But they gained rapid adoption because their online presence was inspiring, intuitive and simple to use. In other words, they delivered a good User Experience, or UX.
It's easy to understand the UX is important. But it’s not as easy to define and deliver something that is measured by an emotional response.
So before you can improve the UX of your website, it’s important to understand just what UX is.
A User Experience can be described as the level of ease, satisfaction, and benefits a user gets from a website, mobile app or other digital platform. A good UX provides the user with intuitive and interactive engagement. It facilitates the user’s objective for the site or app. And it results in higher satisfaction, longer time on site, and repeat visits.
Pandesix website development professionals are trained and certified on UX design methods. Below are the types of benefits these methods achieve for our clients.
- Increased ROI. For example, analyst firm Forrester states that on average, every dollar invested in UX yields a return of $100, or an ROI of 9,900%.Increased website conversions. Forrester also advises that improvements in a website UX design can lead to an increase of new prospect conversions up to 400%.
- Improved website performance. A stepped up UX will decrease the bounce rate and increase time on site. That makes it much more likely new prospects and existing customers will consume your content, learn about your company’s products or services, and ultimately engage with your organization.
But how do you improve a website's UX?
A User Experience Design Outsourcing Framework
Pandesix uses a 3 step framework to create websites that achieve measurable business results. A summary of each step is shared below
01. Identify what your visitors want from your website
Start by measuring website performance. Analyze page performance, including bounce rate, time on page, user interaction and page specific outcomes.
When working with clients, we normally find some pages are fine, some need minor refinements and some need overhaul.
Then interview users. This can be done by using automated tools to engage with online visitors. It’s a good idea to segment your users into personas. This will allow you to understand exactly why each of type of user comes to your website, and what they want to achieve. Unless you have this data, your website is operating in the dark.
02. Storyboarding and Wireframing
Once we know what your visitors want to achieve, we can design an interface that makes it easy for them.
For example, consider a visitor who is a potential buyer that arrives to your website to check out your products or services.
Your website should present content and a navigational path that aligns to the buyer’s journey. But recognize that different buyers want different things.
For example, buyers of professional services go through a sequence where they first seek out content related to their needs. They then go online to vet vendors and their services. Ultimately, they want content that shows how to achieve a fair price and minimize any downside risk.
We use personas and navigational paths to give each website visitor what they want at each step in their journey.
03. Research through testing
After designing a website experience that aligns visitor objectives with your company’s value proposition, competitive advantages and solutions, we develop and test.
We start with a low fidelity design and then get progressively more detailed with each iteration.
We will get to a Hi-Fi (high fidelity) instance that includes branded styles, color palette, typography, iconography and image theme. We also include SEO standards and best practices.
We validate user navigational paths for simplicity and intuitiveness. We measure effectiveness in terms of engagement and conversions.
The UX is one of the most influential factors in making a website effective for both visitors and the company. But contrary to popular opinion, it’s not about creating something that just looks good. It’s about creating something that achieves targeted results.
If you are considering user experience design outsourcing, we have professionals that can help. Our expertise goes well beyond making websites pretty. We make them effective as measured by visitor engagement and customer conversions.
