Successful B2B Marketing Campaigns for Service Companies
What We Can Achieve Together
+2.5X
More Leads
A combination of 5 marketing best practices can more than double the volume of sales lead acquisitions.
We help clients apply best practices to go exceed traditional performance results.
-19%
Lower Cost Per Lead
Campaign portfolio optimization acquires 26% more leads at 19% lower cost per lead.
We help clients manage lead acquisitions and cost per lead to ensure ROI.
-90%
Decreased Lead Leakage
An optimized campaign process reduces lead leakage by as much as 90%.
When can lower lead leakage to create an instant company revenue uplift.
A Better Way to More Successful B2B Marketing Campaigns
Marketing campaigns are the top method to acquire sales leads efficiently and at scale.
Our team of lead generation consultants help clients design and deploy high impact marketing campaigns that dramatically increase lead volume and quality, lower the cost per lead, and reduce lead leakage.
To do this effectively, we first find the optimal mix of campaigns that yield the maximum lead acquisitions at the lowest cost. We then apply technology for process automation, information reporting and scale.
Campaign Portfolio Optimization
The first step is to design campaign success as measured by conversions, cost per lead, and revenue results. For this goal, we assemble an optimized campaign portfolio.
The portfolio will orchestrate multiple types of campaigns. Examples may include email marketing (drip campaigns), nurture marketing (behavioral campaigns), content marketing (inbound campaigns), account-based marketing, search engine marketing (PPC, PPL), SEO and social CRM (social listening and lead acquisition).
Which types of campaigns perform best? That’s a question best answered with data. So, we apply performance benchmarks and industry data to assemble the right mix.
Portfolio management is a structured way to govern and improve individual and cumulative campaign results.
It maximizes the value of the total portfolio by grouping complimentary programs. It reallocates budget based on real-time measurable progress. It shuts down lower performance programs and doubles down on the higher performers. It delivers a more consistent inflow of sales leads.
Data-driven portfolios also diversify risk and achieve synergistic results.
Most importantly, this is the approach to acquire more sales leads at a lower cost per lead. This method permits our clients to acquire more leads for the same investment and increase their ROI.
Our experience shows that an optimized campaign portfolio acquires 26% more leads at 19% lower cost per lead.
Marketing Automation
The second step is to scale campaign operations to acquire a higher volume of higher quality leads. Generating increased lead flow while holding down the cost per lead requires technology automation.
Marketing Automation Platforms (MAP) such as Adobe Marketo, HubSpot and Salesforce Marketing Cloud bring real-time measurability to each campaign and the portfolio. These applications show how campaigns impact each other and overall performance.
MAP systems automate processes such as lead tracking, lead acquisition, lead scoring, nurture campaigns, lead transfer to sales, and lead analytics.
And they work even better when you apply best practices.
For example, we improve customer engagement with capabilities such as customer segmentation, contextual communication, and personalized messaging – each of which contribute to acquiring more clients.
We segment prospects beyond demographic and firmographic criteria which are static and very poor predictors of buyer intent. Instead, we harvest far more powerful behavioral attributes gleaned from the buyers’ digital footprints and online behaviors.
We also use AI to recommend real-time adjustments that continuously improve portfolio results.
This type of automation technology brings process automation, information reporting and scale to marketing operations. Technology is the primary tool to accelerate results, eliminate manual labor and do more with less.
Specialists in Delivering Successful B2B Marketing Campaigns
Helping clients create and deploy optimized campaigns to acquire more leads at a lower cost per lead is our core competency.
We are experts in technology platforms such as Adobe Marketo, HubSpot and Salesforce Marketing Cloud. We are well versed in applying campaign best practices and leveraging advanced technology tools such as AI.
If you are considering professional help to launch campaigns that acquire more and better leads, contact us to schedule an introductory call with a Pandesix marketing consultant.