SEO for Professional Service Firms Specialists
What We Can Achieve Together
+74%
More Buyers
74% of buyers looking for services begin their purchase journey on a search engine.
Pandesix engineers Search Engine Optimization (SEO) so firms are found by buyers.
+15%
Higher Close Rate
SEO-generated leads have a 15% higher closing rate than leads sourced from ads.
Getting found by buyers only matters if those buyers turn into clients.
-38%
Lower Cost Per Lead
SEO leads incur a 38% lower cost per lead, on average, than paid lead generation sources.
Lowering the cost of acquiring leads that turn into clients increases your ROI.
We are Specialists in SEO for Professional Service Firms
SEO for service companies is different than product-based companies.
Sales cycles are longer. So, website lead-to-client conversions must be tracked through a sales pipeline to get accurate ROI reporting.
Service buyers are more cautious. So, search engine optimization programs must emphasize the company brand, promote the executives as thought leaders, and instill confidence in the firms services.
SEO programs must first focus on what’s important to buyers of professional services. Only then can they help your firm get discovered by the right buyers, acquire qualified leads, and gain new clients.
A Systemic Process that Delivers Predictable Results
There is no singular search engine optimization method for success. However, there are evidence-based best practices that work extremely well for service companies. Below are some highlights and examples of how we apply SEO to attract visitors that become clients.
01. Start with Strategic Goals
For most service companies, the SEO goal is to acquire qualified visitors that turn into clients.
That means increasing the quantity and quality of organic traffic to your website.
Any strategic project should begin with an assessment to identify your starting point and the most efficient route to success.
Our assessment first quantifies your business goals. It then analyzes your website to understand how it can best contribute to those goals. Our experience shows that most websites will benefit from a high number of small improvements and a low number of new capabilities.
The assessment concludes with a time-based roadmap that plots the most direct route to your measurable objectives. We’ll identify the investment, payback and time required to achieve your goals.
02. On-page S E O
This is the process of improving website pages to increase their ranking in search engines.
We optimize page content, including headlines, titles, body copy, images, URL strings, and meta tags.
We help improve page content for relevance, engagement, and visibility. Our wordsmiths can elevate content to gain favor with search engines and keep visitors on your pages longer.
But our process is not about attracting visitors. It’s about attracting future clients. So, we perform research to surface the keywords that meet your target buyers’ search intent. Keywords are the terms and phrases that clients search for when they want to find a service provider. We can achieve synergies by aligning keywords with your brand, competitive advantages, location and services.
Finally, we consider user experience improvements. This includes a modern design, user friendly interface, intuitive navigation and ubiquitous browser and device support. A website with a good user experience retains visitors longer and increases the clickthrough rate (CTR).
All of these factors are important for both visitors and search engines. These on-page improvements collectively increase your position in search engine rankings, generate more organic traffic, and acquire more qualified leads.
03. Off-page S E O
Off-page SEO optimization focuses on the external factors that significantly influence your website and search engine rankings.
So, we step up your website off-page factors by building brand authority, relevant backlinks, and social signals.
For example, relevant links from credible websites to your website are a powerful factor in achieving higher rankings in search engines. The more links you have from trustworthy and authoritative sites, the more Google believes your site is similarly trustworthy and authoritative.
Your website will earn backlinks naturally by publishing content that other websites want to link to. Certain types of content, such as original research, how-to articles, helpful advice, and highly visual infographics will acquire the most links to your site.
Social media is another external source that will boost your search engine performance indirectly. But for this work it’s important to focus on the social networks most used by your target audiences. A social media marketing agency can accelerate results.
Our off-page optimization will raise your website position in search result pages and drive more qualified traffic to your website.
Our methods only use ethical SEO tactics within search engine guidelines.
04. Technical S E O
This part of the search engine optimization process improves things like website performance, page speed, design schema, canonical tags, and similar elements that improve search position rankings.
It fixes things like broken links, redundant code, and website errors.
It improves structural components like redirects, memory caching and file compression.
And it makes it easier for Google to crawl your website.
All of these things improve website effectiveness and deliver a better user experience.
Our team can advise or provide an SEO architecture and technical improvements that will ensure lasting success and future proof your website investment.
05. Performance Analytics
What is not measured cannot be improved.
That’s why we measure what matters and focus on the important key performance indicators.
The days of tracking activity and vanity metrics are behind us. What’s needed is reporting that shows the SEO program’s direct contribution to new clients and revenue growth.
We create performance reporting that measures progress and projects future results.
Helping clients convert data into insights that accelerate performance results and business growth is a Pandesix core competency.
A Data Driven Approach to SEO for Professional Services Firms
Pandesix professionals have been performing search engine optimization for service firms for more than two decades.
We help connect you with people in need of your services.
We increase the quantity and quality of organic traffic to your website.
And we help you convert those visitors into clients.
Ready to boost new client acquisitions using SEO? It's a lot easier and faster with prescriptive guidance and expert help. Contact us to learn how we can apply search engine optimization to grow your service business.
FAQs
Google’s search algorithm considers around 200 ranking factors. However, SEO experts recognize some are far more influential than others. Below are some of the insights we apply when crafting our clients’ SEO strategies.
- According to Google executive Andrey Lipattsev, page content, backlinks, and Rank Brain are the top three factors that rank a page on Google. Focus on these factors first.
- The first organic search result on Google gets just over 31% of clicks on average. Optimizing select keywords to achieve this ranking can grow traffic and leads by an order of magnitude.
- 75% of people will never go past the first page of the Google search results page. If your company isn’t on page one search results, it will not be found by buyers.
- 63% of Google’s organic search traffic in the U.S. is generated on mobile devices. Mobile-first optimization will maximize your investment.
- 40% of users will abandon your website if it takes more than three seconds to load. Website performance is important to both visitors and Google’s ranking algorithm.
- 8% of queries are posed as questions. Using Google's Paragraph Snippets increases the likelihood your website pages will be presented for these queries.
- Updating a blog or article on your website often causes an average of 146% growth in search traffic. This is an easy way to boost traffic.
- The #1 organic page result on Google has 1400-1500 words, on average. Long-form content and short form videos perform best.
- It only takes 2 seconds for users to form an opinion of your website. First impressions of a website are 94% design and user experience related. Prioritize mobile-first design, fast loading times, and engaging content formats (videos and infographics) to keep users glued to your website.
- 40% of marketers realized a 6-10% increase in revenue after implementing AI in their SEO program.
- E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) will continue to be dominant ranking factors. Invest in building brand credibility using high-quality content, expert contributors, and positive user experiences.
Local SEO methods enable your company to achieve higher rankings on geo-based search results. Key factors to attract local or geo-specific clients include the following.
- An enhanced Google Business Profile (GBP) listing. Search algorithms use GBP data like proximity, category, and content to prioritize your website for people performing searches in a defined area.
- NAP (Name, Address, Phone number) consistency. Ensure your NAP data is consistent across online platforms such as your website, GBP, online directories, and social media properties.
- A mobile-friendly website. Local SEO is predominantly performed on mobile devices. Your website should be optimized for all major browsers and devices. A fast load speed is also important.
- Local keywords. Your website text should include local keywords and geo-specific references that advise proximity or distance. Local keywords in headings, titles and meta tags can deliver a big impact.
- Online reviews. Positive customer reviews help persuade potential customers and aid search results. Search algorithms consider the volume, frequency, diversity, and quality of reviews that are generated for the company.
- Online citations. Search engines use citations from online directories to validate company contact information and credentials.
- Behavioral signals. Search engines use visitor behavioral signals such as online Click-Through Rates, mobile Clicks to Calls, and social media check-ins to rank local search results.
Our experience shows that most service companies will see organic search improvements in 4 to 6 months.
If you already have keywords ranking on the second or third search engine pages it is likely the time required to get to page one will be much lower.
Keywords or phrases with little to no competition can achieve high ranking results in a much shorter time. That’s why when performing SEO for professional services firms we focus on unique combinations of the company’s brand, services, location, and people to surface highly specific keywords that accelerate results.
Overall results are based on many factors such as your website’s age, the quality and volume of content, the number of backlinks pointing to your website and the competitiveness within your industry.
SEO (search engine optimization) improves organic search engine rankings. It generates a higher clickthrough rate than paid ads. It also delivers longer-term benefits.
It’s an unpaid form of online advertising. It requires a big effort to earn placement on non-paid search engine results pages (SERPs). But that effort can deliver a durable and long lasting result.
SEM (search engine marketing), which is also known as pay-per-click (PPC) digital advertising, is a paid approach to position your ad at the top of a SERP. It can be used for highly targeted search queries and deliver quick results. In fact, the goal is to get immediate visibility and drive traffic to websites quickly.
They two methods can be complementary but only if the website is first SEO-friendly. You need SEO in place for Google to rate your website as credible.
SEO for professional services firms often leverages both strategies together. This way you can achieve immediate results with SEM while also working toward long-term success through improved organic rankings.