What We Can Achieve Together
+24%
MarTech ROI
A Sirius Decisions study found that MarTech platforms reduce IT integration and increase ROI by 24%.
Pandesix helps clients create IT strategies that find the optimal tech stack with the highest ROI
+1.5X
User Satisfaction
User satisfaction goes up 1.5 times when technology is designed for ease of use and the user experience (UX).
Pandesix configures MarTech to help staff save time and meet their UX goals.
-12%
IT Systems Cost
IDC reports that IT managed services reduce IT Total Cost of Ownership (TCO) by an average of 12%.
Pandesix provides managed IT services for companies that want to offload IT operations.
Marketing and CRM Professional Services Technology Specialists
Marketing Technologies (MarTech) save time, lower cost, improve performance and permit scale. However, they can be difficult to implement and manage. Pandesix can help.
We assist clients in implementing MarTech. We can also manage it on their behalf.
Here are some of our services to help clients take full advantage of CRM and marketing technology.
1. Technology Strategy
Clients have limited budgets. So, we help them prioritize software investments. That’s best done with a strategy that aligns technology with business outcomes.
It's not realistic to acquire every helpful software application at once. That’s why the strategy should be designed as a roadmap to be navigated over an extended period.
That roadmap will plot the specific apps that drive targeted marketing objectives and methods.
Those methods may include things like harvesting customer insights for improved target marketing, omni-channel engagement for improved lead acquisitions or mass personalization for improved lead conversions.
For the strategy to be effective, it's critical that these methods be directly linked to the most important outcomes. This may include results such as increasing customer acquisitions, customer share and customer retention.
The technology strategy generally includes a MarTech Stack that shows how to structure applications to get the maximum benefit at the least cost.
Without a MarTech strategy, most companies acquire piecemeal technologies to solve an urgent problem. That may help with the problem of the day, but quite often contributes to software sprawl, data siloes, integration challenges, and much more IT resourcing.
2. Software Deployments
We help clients implement CRM systems, Marketing Automation Platforms and other MarTech solutions that deliver significant business results.
But here’s the thing. You need to start with clear goals if you expect measurable outcomes. Only with the right goals can you engineer enterprise software to achieve the most important business results.
We use an implementation framework to bring prescriptive guidance that accelerates results and lowers risk. Our framework breaks up the big picture into small deployments that can be delivered quickly, show incremental successes, and build on those progressive accomplishments.
Our framework follows Agile methods. Agile is a sprint-based method which applies an adaptive and iterative deployment process to give users greater control over the final solution. It works because users can vision short term goals, quickly iterate, and affect the solution's progress and direction from one sprint cycle to the next.
A primary purpose of Agile is to deliver value to the business early and often. That increases performance visibility and decreases risk.
3. Managed Services
Managing IT systems is not a core competency for most service firms. That’s why many want the benefits of technology without the management complexities.
Pandesix provides IT-managed services whereby we implement and manage CRM and MarTech systems on our clients’ behalf.
Systems management and performance goals are codified in a Service Level Agreement (SLA). Each agreement is flexible in terms of scope and service levels.
Pandesix tech staff are experienced and certified specialists in the apps managed for clients. They are also extremely efficient. For most clients we are able to provide these managed services for less than the cost our clients would pay for internal staff.
4. Business Intelligence
Many service companies are data rich and information poor. They understand the value of data but struggle to transform it into actionable intelligence.
To do better, we help clients adopt the right mix of Business Intelligence (BI) tools to convert data from a raw material into a finished good in the form of information or insight.
That transformation will directly impact client engagement and business decisions. And experience shows that even small improvements in either are shown to deliver significant and sustained financial benefits.
We also show how to use predictive analytics to engineer business outcomes. For example, the below value tree diagram illustrates a prescriptive program to achieve a targeted revenue result.
The most successful professional service firms are defined by their ability to collect and curate the right data, use data to create differentiating customer experiences, and apply analytics to make insights actionable at every client interaction or decision point.
That interaction is instrumental in a prospect determining whether or not to do business with your company (i.e., moment of truth) or delivering services that meet or exceed client expectations.
MarTech is a tool. Information is an asset.
Marketing and CRM Professional Services Technology Specialists
Pandesix professionals have been implementing and managing CRM, marketing automation and other MarTech systems for over two decades. We are well versed with applications such as Adobe Marketo, HubSpot, Microsoft Dynamics and Salesforce Marketing Cloud. We are also experienced with many best of breed technologies.
Most importantly, we are experts in using these technologies to lower overall IT cost, improve marketing performance and accelerate business results.
To learn how we can help you take advantage of MarTech, contact us or schedule an introductory call with a marketing technology consultant.