A B2B Social Media Marketing Agency
What We Can Achieve Together
249%
ROI
A Drum survey found that 79% of B2B marketers rated social media as the most effective campaign type.
The Gitnux Market Data Report advised the average ROI for social media ad campaigns is 249%.
84%
Executive Reach
Research from IDC shows that 84% of C-level business decision-makers in B2B companies are influenced by social media content when making purchase decisions.
Public channels offer a unique route to reach these stakeholders.
68%
Follow Company Updates
According to Sprout Social's report into the state of social marketing, 68% of managers say their primary reason for following a company on a social network is ‘To stay informed about new products or services.’
Don’t ignore this behavior.
A B2B Social Media Marketing Agency for Service Companies
Professional services companies are people companies. Many of their clients are also people companies. That makes social media marketing (SMM) a natural engagement method for service companies to grow relationships with their clients.
Pandesix can help. Our experts aid or mange the processes that make SMM profitable, including the following:
- We create company owned social properties that prospects and clients want to visit.
- We publish content that keeps them coming back.
- We create social media ads with intent-based keywords directed to highly specific target audiences.
- We implement the call to actions that turn visitors into new clients or expanded services.
- We integrate SMM with other programs, such as SEO, digital advertising, account-based marketing, nurture campaigns and other campaigns.
- We bring measurability to SSM. Not just engagement metrics but financial metrics such as new client acquisitions, cost per lead, cost per customer acquisition, and customer lifetime value.
Organic and Paid SMM Methods
Social media offers organic methods to steadily grow followers, fans and clients. It also offers paid methods to accelerate growth options. Below are some of the most common services provided to our clients.
Organic Social
- Social properties optimization
- Content and copy creation
- Social listening and engagement
- Publishing calendar and cadence
- Content marketing promotion
- Thought leadership promotion
- Influencer marketing
Paid Social
- Pay per click and digital ads
- Social post expanded broadcasts
- Budget and spend optimization
- Conversion rate optimization (CRO)
- A/B and multivariate testing
- Google Analytics integration
- Performance analytics reporting
Marketing is no longer restricted to one-way broadcasts.
Social channels shift the communication dialogue from one-way, vendor-initiated monologues to two-way customer accepted dialogues. But consider a few things before you begin your journey.
First, recognize that if your communication is simply the delivery of self-serving promotions and offers, it’s not going to be much of a conversation.
Second, you want a connection that goes beyond likes and shares. The goal is to help and inform with compelling content and then engage in a way that feels natural and authentic.
Finally, engagement is not about the frequency of communication. It’s about creating a dialogue based on value and mutual interests.
If you avoid these common errors, and apply customer insights to your engagement, you can scale your customer communication and reap the business benefits.
SMM Benefits
Below are some of the benefits we help our clients achieve.
Engage at scale
Social networks provide a channel to deliver company messaging at scale. That includes your brand, offerings, services and thought leadership.
Acquire qualified leads
Social ads allow you to target your ideal customers. You can segment by location or demographics such as age and occupation. You can ensure your ad is only shown to people who are likely to be interested in your services.
Expand your brand
Social networks create an equalizer opportunity for less known brands to compete with industry stalwarts. The right copy can promote your brand and instill confidence in clients evaluating services.
Grow your audience
Leverage active and focused online communities to attract followers to your online properties. This will expand your brand to their social spheres and generate additional business.
Content distribution
Publishing articles, blog posts, case studies and other content to your social properties offers a free channel to expand your messaging and improve your content marketing program.
Connect with customers
Most of your customers are in the social sphere. So you need to meet them there if you want to engage them and grow customer relationships.
Gain customer insights
Social listening tools spot client conversations discussing your company and services on the Web. They also surface buyer conversations seeking services like yours.
Thought leadership promotion
Marketing for professional services is about promoting the brand as a trusted advisor and the people as thought leaders. Promoting your thoughts in public channels will accelerate both these goals.
We’re a B2B Social Media Marketing Agency for Service Companies
Why should your service business be on social media? Because that’s where a large percentage of your clients are. It’s a ready-made channel to engage, grow relationships, acquire new clients, and upsell existing clients.
Pandesix professionals have been performing social marketing for service firms for more than two decades.
We help connect you with people in need of your services.
We increase the quantity and quality of organic traffic to your social networks and website.
And we help you convert those visitors into clients.
Ready to boost new client acquisitions using social marketing? It's a lot easier and faster with prescriptive guidance and expert help. Contact us to learn how we can apply this digital marketing method to grow your service business.