Account Based Marketing Agency
What We Can Achieve Together
55%
Client Revenue Growth
According to research performed by the ABM Leadership Alliance, 71% of B2B companies using these programs realized a 55% increase in generated revenue from targeted accounts.
Using our ABM program process and assets we can realize similar results in an accelerated timeframe.
10%
Company Revenue Growth
Demand Metric found companies that have used ABM for at least one year have realized a 10% increase in revenue. 19% have reported more than 30% revenue growth.
The above results are only the starting point. With a solid foundation, performance improves every year.
50%
Time Savings
RollWorks reported that A-B-M reduces up to 50% of sales time wasted on unproductive prospecting. That’s a big deal for time starved partners and senior sellers.
Our programs are focused to only surface the most profitable and qualified leads.
The Largest and Most Profitable Clients
Account-based marketing (ABM) is a precision approach to acquiring high value customers.
Rather than casting a wide net, it directs focused campaigns toward tightly defined target audiences. That’s important because you can’t rely on prospects coming to you. If you don’t reach out to these clients first, your competitors will.
It’s used to acquire big ticket sale opportunities. That may mean $90,000 for a commercial rendering by an architect or $250,000 for an audit by an accounting firm. These are the sale opportunities that accelerate company growth.
The TOPO Account Based Benchmark Report revealed that 86% of marketers say their account-based strategies win more clients than traditional methods. 80% of the respondents also say it improves customer lifetime value while 76% report higher ROI.
Here’s a summary of the Pandesix process.
- The process starts with an account selection to segment the most lucrative clients. We apply data to identify your Ideal Customer Profile (ICP). The ICP list is further filtered to designate Target and Named Accounts. The goal of Named Accounts is to focus the company’s limited resources on the clients most likely to drive the biggest revenue.
- We then apply intelligence gathering tools and techniques to pinpoint each named account’s objectives and hot buttons. The result of this step is customer-specific intelligence and an Account Plan.
- Outreach occurs over multiple digital and analog channels. Once a target account engages (as determined by their digital footprints), we implement automated outreach methods such as display and retargeting. The repeated exposure of your brand creates top of mind awareness and increases the likelihood the prospect will reach out to the company.
- Account-level engagement is tracked with an Account Engagement Score (AES). It’s an automated measurement that scores and rolls up interactions from multiple company stakeholders. It’s also a time-based measure that shows peak interest.
- Service offerings are low barrier onramps intended to remove buyer resistance for new or unknown service providers. They allow the company to get in the door, create engagement, and build a relationship. The firm may then apply a land and expand strategy.
Account Based Marketing Agency Insights
This type of program is effective in acquiring clients who are not actively considering your firm or looking elsewhere at traditional or more recognized firms. That makes this business development strategy particularly valuable to service providers with limited brand recognition.
To be fair, these campaigns are a significant undertaking. But they are also one of the highest performing B2B lead generation methods. A Forrester survey found that 70 percent of B2B marketers cite that A-B-M delivers the highest return on investment of any B2B campaign (source: Forrester’s International B2B Marketing Survey.)
ABM is how big deals are won. It’s the difference between fishing with a net (where you don’t know what you’re going to catch) and spearfishing (where you go after the big fish). It’s also a continuation of the move away from mass marketing to the goal of one-to-one engagement.
Account Based Marketing Agency Specialists
Pandesix professionals have been implementing ABM programs for over two decades. Our experience shows these campaigns deliver extraordinary results in terms of sales pipeline growth, high value customer acquisitions and program ROI.
Below are some performance results published in a benchmark study.
We're Here When You Need Us
Passive prospecting or waiting for the most lucrative accounts to call you isn’t going to work.
Instead of expecting high value clients to find you at an event, on the website or otherwise, your company needs to reach out and engage them. Pandesix can help.
For professional help, contact us to schedule an introductory call with an account based marketing consultant.